About Us
Gossard creates new lines of beauty devoted for women. Through captivating eye-catching designs, Gossard aims to ensure women everywhere feel confident and glamorous.
We’re a heritage lingerie brand with a difference.
From the start, Gossard has combined fashion and function, focusing on quality and craftsmanship. Today, we continue to prioritize comfort, fit, and meticulous details.
With styles ranging from bralets to plunge bras, we deliver impeccable fit and bold, glamorous designs that inspire confidence. Known for quality and innovation, we offer both everyday comfort and special occasion elegance.
We’re a heritage lingerie brand with a difference.
From the start, Gossard has combined fashion and function, focusing on quality and craftsmanship. Today, we continue to prioritize comfort, fit, and meticulous details.
With styles ranging from bralets to plunge bras, we deliver impeccable fit and bold, glamorous designs that inspire confidence. Known for quality and innovation, we offer both everyday comfort and special occasion elegance.
The Expert of Curves
At Gossard, we celebrate every curve with confidence and elegance. Our expertly crafted lingerie is designed to provide luxurious comfort and glamorous support for women who need deeper cups and plus sizes. Gossard is the expert of body curves, because every curve deserves exceptional care.
Heritage
est. 1901 in chicago
Gossard was founded in 1901 by Henry Williamson Gossard, a Chicago-based entrepreneur who saw an opportunity to bring the latest French lingerie styles to the US market.
1960
In the decades that followed, we’ve continued to push the boundaries of lingerie design. In the 1960s, with the introduction of the "Wonderbra," a padded push-up bra that became an instant sensation.
1970
Later, in the 1970's, we developed the 'Sheer Glossies' range which gave a 'natural' look under clothes.
1990
And in the 1990s, with the "Superboost" bra, which combines a plunging neckline with underwire support for a dramatic, flattering effect.
Gossard Today
We merge French flair, American consumer-driven heritage, and Asian innovation into glamorous, captivating lingerie where comfort allows freedom of movement, confidence, and authentic femininity.
Whether You are looking for a supportive and comfortable everyday bra or a glamorous special occasion piece, we have a piece for You. From classic styles to modern trends, our lingerie is created to celebrate You—and we are here to help You find the perfect fit.
