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#IAMENOUGH

Celebrating real women! Our “I am enough” campaign encourages all women to feel sexy and confident no matter what. Because sexy isn’t a size, it’s an attitude!

Celebrating real women! Our “I am enough” campaign encourages all women to feel sexy and confident no matter what. Because sexy isn’t a size, it’s an attitude!

Celebrating real women! Our “I am enough” campaign encourages all women to feel sexy and confident no matter what. Because sexy isn’t a size, it’s an attitude!

Body Positivity: Lingerie for Every Woman

Our brand philosophy has remained unchanged over the years: catering to the evolving female body and empowering women to feel confident and glamorous. We are using innovative, trend-led designs, without compromising on excellence in fit.

A 2020 UK Government Survey revealed that 60% of women feel negatively about their bodies and 57% of adults say they never or rarely see people who look like them reflected in images in the media. Here at Gossard, we want to play a part in reducing the numbers in these statistics and support the bigger conversation around showcasing a more diverse representation of women. We want to open the dialogue around smashing beauty standards to encourage all generations to experience their own version of body confidence. 

It’s not the lingerie itself that gives you confidence, it's all about how it makes you feel. Holly, one of our glamorous model for the “I am enough” campaign, shares her thoughts: “What I love about Gossard is that they are designed by women, for women. They know exactly what we want to wear, they know exactly how we want to feel. You put one of their sets on and you feel empowered, you feel sexy, you feel confident. We all deserve to feel those things, it doesn’t matter what shape or what size you are. Just remember: I am enough, You are enough!”

It’s not the lingerie itself that gives you confidence, it's all about how it makes you feel. Holly, one of our glamorous model for the “I am enough” campaign, shares her thoughts: “What I love about Gossard is that they are designed by women, for women. They know exactly what we want to wear, they know exactly how we want to feel. You put one of their sets on and you feel empowered, you feel sexy, you feel confident. We all deserve to feel those things, it doesn’t matter what shape or what size you are. Just remember: I am enough, You are enough!”

It’s not the lingerie itself that gives you confidence, it's all about how it makes you feel. Holly, one of our glamorous model for the “I am enough” campaign, shares her thoughts: “What I love about Gossard is that they are designed by women, for women. They know exactly what we want to wear, they know exactly how we want to feel. You put one of their sets on and you feel empowered, you feel sexy, you feel confident. We all deserve to feel those things, it doesn’t matter what shape or what size you are. Just remember: I am enough, You are enough!”

From the I Am Enough campaign and beyond, Gossard continues to prioritise tradition, for comfort and fit and a rigorous approach to details and finish, with a range of shapes to satisfy women’s tastes and needs. Whether bralet, moulded, uplift or plunge bras, Gossard offers the ideal style for every situation and every woman, delivering impeccable fit. Its collections are at once fashion-forward, bold and effortlessly glamorous, for lingerie that fills every woman with confidence.

You can read more about the “I am enough campaign” on theguardian.com

Glamorous Lingerie Sets worn by our “I am enough” stunning models

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