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Gossard Girl | Gossard Lingerie

December PR

BIRMINGHAM NEC CLOTHES SHOW

GOSSARD TO POP UP AND STOP TRAFFIC

Gossard, The UK's favourite lingerie brand is launching a 24 hour 'pop up' billboard advirtising and viral campaign. Starting at midnight on Monday 17th November and all day Tuesday, the ads will literally stop traffic at 20 key billboard sites around London including Tottenham Court Road, Swiss Cottage and the Old Street Roundabout

The ad executions feature a contemporary women's take on the brands iconic advertising of the 90's, with a 'naughties' twist of viral initiatives, to promote the new Superboost lingerie range.

What's more, Gossard is inviting members of the public to participate in the campaign to win themselves some sexy lingerie. All they have to do is take a snap of one of the ads over the course of the 24 hour period and upload it onto Facebook or Twitter.